Red Letter Films
Year: 2024
Service(s): Logo Design & Visual Identity
Meet Red Letter Films, a wedding videographer that goes beyond simply capturing moments – they craft cinematic stories that resonate with emotion and celebrate the joyous spirit of weddings. In a market saturated with wedding videographers, Red Letter Films stands out by seamlessly blending the emotional depth of special moments with the lively and fun elements that make each wedding unique.
Red Letter Films doesn't stop at emotional storytelling. They understand that weddings are not just about tears of joy but also about bursts of laughter, shared jokes, and spontaneous dance moves. Their signature style involves capturing the fun side of weddings, ensuring that every film reflects the dynamic and vibrant energy of the celebration.
The Concept
I went through 3 concepts before landing on this one. This concept captures the core feeling of what Red Letter Films is about, a day to look forward to. So by visually representing an abstract calendar with a circle in the middle to highlight the day of importance it hits the nail on the head. I rounded off the edges of the surrounding calendar days to give it that look of elegance but the contrasted by the playful squiggle in the middle it added that splash of fun Lee was looking for. I sheared (leaned) the mark slightly to give it a cinematic look which ties in nicely what the brand is, it also represents the nature of different filming angles. The overall composition of the mark looks like a Camera Lens pointing through.
The Logotype
The logotype needed to complement the mark nicely while having a feel of luxury and fun. I originally went down the route of a Sans Serif typeface which is typical for luxurious brands to use. However I soon noticed that finding the balance of luxury and fun with a type like that wouldn't work. So by using this beautiful Script Type It has a traditional elegance to it but with those big flicks adds so much personality and fun. I seamlessly smoothed off the connections between each letter to make it look visually smooth and easy on the eye.
Typography & Colour Palette
Due to the nature of the brand's name and meaning, he wanted the primary colour to be Red, rightly so. I chose this beautiful shade of Red that again has an elegance to it, it makes you feel warm and has an overall emotional look to it; quite surprisingly when looking at other brands in the wedding videography world I couldn't find a single brand using the colour red?! which is strange as typically red is the colour of love and romance; so this already sets Red Letter Films out from the competition. I chose this natural cream to be hand in hand as another primary colour as it offsets the red fantastically which again has all the traits of luxury. Instead of using a harsh black colour, which would negatively contrast what we're going for in this branding; I went with this dark shade of Blue which just looks fantastic.
I went for a 4 font system for this branding as his website would need it due to the type of information on his page. I used a blend of Serif and Non Serif fonts that encapsulate the personality of the brand.
Testimonial
"My branding has been all over the place since I set up my videography business almost two years ago. After searching online for a logo designer, I stumbled across a number of visual/brand identity designers and was instantly drawn to Frankie's portfolio and, ultimately, his super-positive personality.
The whole process from discovery call to finalising the brand identity was fantastic! Frankie took a great interest in my work and so was able to ask me questions that really made me think about the direction I wanted to take the brand.
The brief wasn't an easy one, with me wanting three key concepts included in the abstract logomark, but Frankie absolutely nailed it, to the point that no revisions were needed! The colours are on point and the fonts really do lend themselves to the market I'm looking to target.
I couldn't be happier with everything Frankie has put together. He's gained a loyal client for life as I will be returning with all my graphic design needs in the future!"
