Friday
Year: 2024
Service(s): Logo Design, Visual Identity & Packaging
Cody from Skofin Golf came to me needing a full visual identity for his new golf brand. Skofin is a Golf Simulator Studio based in Portland Oregon. Golf brands can typically be pretty uptight and let's face it, abit boring. This was the last thing Cody wanted. The design style from the start was pretty much set, he wanted it to hone into vintage aesthetics, but not too forced or even too illustrated. The key was to create a Logo Suite that could be versatile enough to be applied to different sectors and areas of the brand. This is why we decided to go for a core Script Logotype, Lettermark and Mascot for more relaxed apparel and collaborative pieces.
Signature Script Logotype & Lettermark
I created this Signature Script Logotype for Skofin. It's connected from start to finish which reflects one of the values of the brands which is slow is smooth, smooth is fast. Cody wanted a Lettermark that could stand on it's own and be instantly recognisable as a brand signifier. This would of been hard to accomplish if the S wasn't connected to the K, as it would just look like a pretty standard S that a lot of other brands use. So by connecting it into the loop of the K, it allows the bottom of the S to swoop through. So once isolated on it's own, it looks super distinctive.
The Skofin Mascot
A Skoffin is an Icelandic Mythical Beast that's the cross between an arctic fox and cat. Folk lore says that it has such a devilish stare that anything it looks at instantly dies. So naturally, the mascot was going to be based around this creature. Cody wanted it to lean more into the arctic fox side, and it wasn't an issue for it to not really be an actual Skoffin. So I created a narrative around this Fox Character to tie it in with the Brands Origin Story.
This is a modern day Skoffin, one that knows it must adapt to the modern world. He no longer wanted people to fear him looking him in the eyes and instantly perishing, so he set his vision onto what he truly loves, and that is golf. Watch this video for a longer explanation. Instagram Reel
This Mascot is to serve more relaxed apparel lines of the brand, one of the key things with Skofin is that the apparel is something that can be worn on and off the green without looking out of place.
Original Paper Sketch
Badge Collection
I created this collection of Badges from the Core Logo Suite. This is such a great way to expand that core logo suite and spread the brands awareness, it gives the brand lots of versatility to use different styles of their logos on print materials, signage and merchandise. I designed the core logo suite with this in mind, to be able to create this badge collection.
I wanted to bring the feeling of the outdoors inside with Skofins Palette, as it is an Indoor Golf Studio. Celebrating the wonderful nature of Portland, it's natural greenery and it's famous Orange Japanese Maple trees. Skofin's Palette consists of Skofin Green, Icelandic Cream and Putty Orange as a reflection of this. It also works very well with the vintage aesthtic Skofin is about. Typography choices and layouts reference 90s pop culture. Using a mix of Sans Serif, Serif and Script font styles creates a retro feel to the brand. Typography choices are super important when showcasing a brands personality.